London / Copenhagen, Denmark - June 25, 2009 –The Mobile Entertainment Forum (MEF) jointly bestowed 24-7 Entertainment and TDC PLAY, with the coveted 2009 Meffy Award for ‘Music Service’.
As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys, now in their sixth year, recognize and honour the most influential mobile entertainment players from around the world. This year, they received entries covering 60+ countries which were judged by 43 journalists and analysts.
MEF’s Executive Director, Rimma Perelmuter said: "The judges were particularly impressed with 24-7 Entertainment’s dual delivery service for TDC PLAY’s mobile and online subscription platform which managed to achieve more than 70 million downloaded tracks within 1 year of launch. Congratulations to the 24-7 and TDC teams!"
For the complete press release, please see attached.